Roscoe Blog

Customer Perceptions of Uniforms in the Workplace

Jim Buik - Friday, February 14, 2014

What is the first thing you notice when you walk into a place of business? The décor? Lighting? Music? Staff? How about the dress of the employees?

A J.D. Powers and Associates survey of about 1,000 respondents researched the association between consumer and business-to-business buyer preferences for uniforms on employees. We knew that present-ability can influence buyer behavior and user experience, but we didn’t have quantifiable data.

Here are the hard facts:

  • Approximately 60% of consumer and Business-to-Business respondents across the board prefer uniforms.
  • The more frequent customers, and therefore, the more valued (return) customers are more likely to prefer employees in uniforms than are those respondents who make use of the product/service less frequently. This is especially relevant in the following settings: Car Wash, Dental/Medical Office, Fast Food Restaurant, Grocery Store, Home Electronics Store, Midscale/Upscale Restaurant, Parking Lot Attendant/Valet Service.
  • The standard work shirt and pants is the most preferred style in “hands-on labor” settings.
  • There is a preference for the Embroidered Casual Shirt and Embroidered Knit Shirt in the retail services for a clean, consistent image.
  • For most consumers, seeing preferred style (versus no style at all) increases likelihood to purchase.
  • Consumers agree that it is easier to identify who can help when employees are in uniform (authority).
  • Employees in uniform have a variety of positive personal attributes including competence, credibility, trustworthiness and feel the product/service quality is likely to be higher when employees are wearing uniforms.

Through all this we understand that uniforms function both as signal and symbol and can advance brand image by the positive attributes associated with uniforms. If you are in a service where consumers prefer uniforms or a setting where they would prefer to see uniforms, contact the Chicago uniform company to see your options. The uniform rental company has traditional, casual/executive, flame-resistant, high and enhanced visibility, food processing and medical. Roscoe also offers uniform protection plans that can reduce spikes in invoices for companies with high turnover and replacements.

Gain the competitive edge and call the Chicago uniform company today!

Contact us to learn more about Roscoe: The Chicago Work Uniform Company

Recent Posts


textile rental services association (TRSA) restroom mats family business wastewater treatment cleaning process wet mops logo mats ISO 9001:2008 keynelink custom floor mats shop towel rule soil scanning executive management institute (EMI) cintas shortages automatic hand sanitizers laundry services restroom hygiene products success story fleece history teamwork clean show continuous improvement unifirst toilet seat sanitizer activewear 95th anniversary lawndale business renaissance association (LBRA) OSHA coat angels microfiber scraper mats customer satisfaction survey sorting system chicago tribune image apparel dust mops facilities management services g&k soaker mats governor's sustainability award automatic paper towel dispensers outerwear sludge filter food processing pathogen elimination roll towels hygienically clean 20-year-club feeding america case study image mats testimonials wipers toilet seat cleaners kannegiesser microbial contamination succession planning blackhawks community service illinois patriot education fund (IPEF) garden city business center automatic foam soap UHF chips facility tour branded merchandise logo apparel flame resistant barcode local and independent super bristle mats manufacturing work uniform rental ANSI invoicing Angel Tree executive uniform garments ISO 9001:2015 FreshSeat air sanitizer arrow uniform anti-static uniforms hand sanitizer restroom cleaning supplies linen laundry bags A21 WalkForFreedom SHARP certification shop towels Earth Day food safety modernization act (FSMA) work uniforms laundryESP Innovation award corporate apparel high visibility RFID family picnic leasing clean green certified national fire protection association (NFPA) blood drive net promoter score midwest textile services association (MTSA) restroom supplies customer communication National Safety Month anti-fatigue mats nonylphenol ethoxylate (NPE) floor mat rental hazard analysis and critical control points (HACCP) flu prevention Independent Textile Rental Association (ITRA) Sustainability