Roscoe Blog

The Secret Life of Corporate Apparel

The Secret Life of Corporate Apparel

There are a lot of good reasons for having a line of corporate apparel, whether or not your employees wear a uniform.

As office wear or at company outings, it reinforces a sense of team spirit. In the field, or given as gifts, corporate apparel can help to build your brand.

Secretly of course, companies yearn for the kind of corporate apparel that has a life outside of work. You want your corporate apparel out in the world! Turning heads at the grocery store! Making an appearance on somebody's timeline and photobombing with the cool kids! You want your corporate brand to be one that people recognize and flaunt.

You don't have to be Nike to make it work. But you do have to create apparel that people want to wear. It's got to be well-made, comfortable and available in a variety of styles. Create options. Don't get caught in the trap of trying to be immediately "on trend" – your fashion-forward employees will be over it before you can say whatever it is people are saying these days. The point is, we can help.

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Roscoe Leaders Discuss Technology, Teamwork with American Laundry News

Roscoe Leaders Discuss Technology Teamwork with American Laundry News

The laundry industry, like every other business, has experienced dramatic changes in technology. At the same time, it's a people-centered business where customer service is the key differentiator. As a fourth-generation family business, that's an intuitive value at Roscoe.

We have evolved into a state-of-the-art facility, but our value has always been in our people and the pride they bring to their work. Recently, Operations Team Leader Miriam Avila, a longtime Roscoe employee, and Business Analyst Julia Buik, daughter of President Jim Buik and a fourth-generation member of the family business, spoke with American Laundry News editor Matt Poe about what the future holds for Roscoe and the industry.

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