Friday July 30, 2021
While interviewing customers about their level of satisfaction will probably never land Carl Hendrickson a spot on anybody’s “most difficult jobs” list – at least as long as there are oil rig workers and Alaskan crab fishermen to compete with – our customers have a way of making his job pretty tough.
And this year they’ve done it again.
Hendrickson’s job, in fact, could be described as fishing, in a sense. Year after year, as President of Market Measurement Inc., he goes deep in search of the details that provide us with the things we need to do to keep …