Roscoe Blog

How to Transform Employees & Customers into a Branding Engine

Mark Stedman - Friday, May 19, 2017

Logo Image Apparel 

What is one of the most cost-effective forms of advertising that can also serve as recognition for employees and giveaways for customers and prospects? Branded image apparel. Here's how.


When we wear image apparel, we've noticed something interesting: whoever we meet, their eyes are drawn almost immediately to our logo on our shirt or jacket. They may say that they've never heard of us and ask what do we do, or they often mention that they've seen one of our bright orange trucks (also an effective branding tool). This is an excellent way to start a conversation, especially if you're in sales.

The Cheapest form of Advertising

Companies spend tens of thousands on advertising every year in publications, online and elsewhere but often neglect to do the one thing where they can have the most exposure: outfit their customer-facing employees, and even non-customer facing, in logoed apparel. One of our employees often wears a t-shirt with our logo to the gym and has gotten business as a result after meeting people and being asked what Roscoe does.

Tradeshows & Giveaways

Image apparel is a necessity at tradeshows but is also a fun thing to give away to employees at company picnics, teambuilding outings and at other events. And everyone loves free things: your customers and prospects will often wear a shirt you give them for years, and think about how many people will see them wearing that shirt. The same goes for hats and especially jackets.


Giving image apparel to employees will bring a smile to someone's face that cheers them on for achieving a goal or a job well done. People like cash but will forget it. Image Apparel is more thoughtful, builds team spirit and inspires employees to "take pride" in their organization.

Get 15% Off Your First Order

Roscoe offers a wide variety of image apparel items that fit any budget so that you can take advantage of its full advertising and branding value. Our image apparel service also offers the same quality, attention to detail and personalized service as our work uniform rentals, custom mat service and restroom supply facility services.

Request a catalog today and get 15% off of your first image apparel order

Recent Posts


success story ANSI family picnic case study invoicing anti-static uniforms garden city business center Sustainability roll towels image apparel arrow uniform UHF chips illinois patriot education fund (IPEF) barcode clean green certified restroom mats hand sanitizer shop towel rule restroom hygiene products restroom cleaning supplies logo mats food processing anti-fatigue mats shop towels community service soaker mats blackhawks OSHA continuous improvement nonylphenol ethoxylate (NPE) g&k testimonials food safety modernization act (FSMA) wastewater treatment national fire protection association (NFPA) super bristle mats SHARP certification FreshSeat succession planning customer satisfaction survey microfiber automatic hand sanitizers shortages executive management institute (EMI) ISO 9001:2008 toilet seat cleaners automatic paper towel dispensers corporate apparel executive uniform garments National Safety Month cintas floor mat rental outerwear wet mops branded merchandise automatic foam soap keynelink A21 WalkForFreedom work uniform rental flame resistant image mats hygienically clean lawndale business renaissance association (LBRA) blood drive air sanitizer net promoter score Independent Textile Rental Association (ITRA) history hazard analysis and critical control points (HACCP) unifirst manufacturing facilities management services work uniforms logo apparel scraper mats RFID kannegiesser sludge filter wipers facility tour family business sorting system pathogen elimination laundryESP Innovation award Earth Day midwest textile services association (MTSA) flu prevention leasing customer communication 20-year-club Angel Tree restroom supplies teamwork coat angels local and independent toilet seat sanitizer laundry services soil scanning governor's sustainability award textile rental services association (TRSA) clean show linen laundry bags activewear fleece dust mops microbial contamination high visibility cleaning process custom floor mats chicago tribune 95th anniversary feeding america ISO 9001:2015