Roscoe Blog

How to Transform Employees & Customers into a Branding Engine

Mark Stedman - Friday, May 19, 2017

Logo Image Apparel 

What is one of the most cost-effective forms of advertising that can also serve as recognition for employees and giveaways for customers and prospects? Branded image apparel. Here's how.


When we wear image apparel, we've noticed something interesting: whoever we meet, their eyes are drawn almost immediately to our logo on our shirt or jacket. They may say that they've never heard of us and ask what do we do, or they often mention that they've seen one of our bright orange trucks (also an effective branding tool). This is an excellent way to start a conversation, especially if you're in sales.

The Cheapest form of Advertising

Companies spend tens of thousands on advertising every year in publications, online and elsewhere but often neglect to do the one thing where they can have the most exposure: outfit their customer-facing employees, and even non-customer facing, in logoed apparel. One of our employees often wears a t-shirt with our logo to the gym and has gotten business as a result after meeting people and being asked what Roscoe does.

Tradeshows & Giveaways

Image apparel is a necessity at tradeshows but is also a fun thing to give away to employees at company picnics, teambuilding outings and at other events. And everyone loves free things: your customers and prospects will often wear a shirt you give them for years, and think about how many people will see them wearing that shirt. The same goes for hats and especially jackets.


Giving image apparel to employees will bring a smile to someone's face that cheers them on for achieving a goal or a job well done. People like cash but will forget it. Image Apparel is more thoughtful, builds team spirit and inspires employees to "take pride" in their organization.

Get 15% Off Your First Order

Roscoe offers a wide variety of image apparel items that fit any budget so that you can take advantage of its full advertising and branding value. Our image apparel service also offers the same quality, attention to detail and personalized service as our work uniform rentals, custom mat service and restroom supply facility services.

Request a catalog today and get 15% off of your first image apparel order

Recent Posts


laundry services logo mats work uniforms textile rental services association (TRSA) Angel Tree midwest textile services association (MTSA) image apparel leasing scraper mats anti-fatigue mats keynelink automatic foam soap image mats toilet seat sanitizer 95th anniversary nonylphenol ethoxylate (NPE) soaker mats feeding america branded merchandise restroom cleaning supplies restroom supplies FreshSeat clean green certified ISO 9001:2008 A21 WalkForFreedom facilities management services blood drive linen laundry bags pathogen elimination arrow uniform flu prevention 20-year-club OSHA blackhawks roll towels flame resistant outerwear illinois patriot education fund (IPEF) microfiber sludge filter succession planning ISO 9001:2015 unifirst automatic hand sanitizers governor's sustainability award invoicing hazard analysis and critical control points (HACCP) garden city business center laundryESP Innovation award Independent Textile Rental Association (ITRA) coat angels logo apparel toilet seat cleaners sorting system clean show corporate apparel customer satisfaction survey net promoter score wastewater treatment shortages wet mops food processing customer communication custom floor mats g&k success story executive management institute (EMI) UHF chips local and independent executive uniform garments anti-static uniforms National Safety Month activewear teamwork food safety modernization act (FSMA) case study air sanitizer facility tour hand sanitizer automatic paper towel dispensers dust mops cintas continuous improvement microbial contamination shop towel rule soil scanning kannegiesser cleaning process Sustainability ANSI super bristle mats family picnic manufacturing SHARP certification community service national fire protection association (NFPA) history shop towels chicago tribune testimonials hygienically clean barcode restroom hygiene products fleece RFID work uniform rental restroom mats Earth Day floor mat rental lawndale business renaissance association (LBRA) family business wipers high visibility