Roscoe Blog

Area Business Leaders Network Over Breakfast and Cupcakes

Mark Stedman - Tuesday, May 15, 2018

Area Business Leaders Network Over Breakfast and Cupcakes

An early morning breakfast and networking event drew dozens of Chicago-area business leaders to the Garden City Business Center last week to learn how to hone their social media techniques and to gather with leaders of the Lawndale Business Renaissance Association and the Business Executives Association.

The event, co-hosted by Roscoe, along with the LBRA and BEA, included a panel discussion on "Growing Your Business Through Social Media." The panel included representatives of a jeans manufacturing company, an upscale cupcake bakery and a junk removal service, who described the range of strategies they employ for connecting with prospective and current customers on social media, along with techniques for dealing with negative reviews.

Social Media, With Cupcakes

Kim Deason, general manager of More, a cupcake bakery whose customers include Williams-Sonoma and Dean & DeLuca, described Facebook campaigns in which people clicked to win a free cupcake.

Deason told the audience that the goal is to use social media in a way that makes an audience do more than just read your posts. See also: free cupcakes.

"Find a way to not just speak to them, but get them to talk back to you," said Deason. "Your niche is out there. Engage them and they'll bring their friends."

Robert McMillan, who founded Dearborn Denim & Apparel, a jeans manufacturer in the process of opening a second retail location, said the company posts something on social media every day and keeps a bank of content and photographs. McMillan also advised audience members to respond honestly to negative reviews.

The other panelists agreed. "If we messed up (an order for two cupcakes), I'm going to send you a dozen," said Deason, who acknowledged that nasty reviews are probably less of a problem in her line of work. "How angry can you be about a cupcake?" Audience members, who rapidly emptied a table of More cupcakes provided for the event, could not imagine a less likely scenario.

Hagen Kern, owner of Junk King Chicago, said social media was always part of his strategy for building his junk removal franchise. The company also uses targeted Google advertising to make sure that it comes up high in internet search results, Kern said.

Building a Stronger Business Community

The event was sponsored by both the BEA and the LBRA in keeping with the LBRA's mission of developing and supporting the area business community, which was left devastated in the wake of riots that followed the assassination of Martin Luther King in 1968. The LBRA, which Executive Director Bernard Jennings said has grown to include more than 70 companies, was expanded recently to include the Little Village area and has assisted in efforts resulting in more than $8 million in economic impact since 2014.

Roscoe President Jim Buik, a past chairman and founding member of the LBRA, said the event, which included a BEA tradition of members thanking other members for recent acts of support, was an example of the way in which businesses can grow in the process of helping to nurture other businesses.

Contact us if you'd like to learn more about supporting the efforts of LBRA


Recent Posts


Tags

governor's sustainability award hand sanitizer nonylphenol ethoxylate (NPE) National Safety Month roll towels feeding america restroom mats blackhawks cintas outerwear branded merchandise ANSI cleaning process case study fleece dust mops clean show OSHA midwest textile services association (MTSA) pathogen elimination Independent Textile Rental Association (ITRA) microbial contamination customer communication manufacturing Earth Day food processing hygienically clean keynelink work uniform rental microfiber automatic paper towel dispensers activewear family picnic testimonials ISO 9001:2008 automatic foam soap restroom hygiene products work uniforms executive uniform garments blood drive floor mat rental teamwork SHARP certification success story wastewater treatment shortages barcode toilet seat sanitizer RFID toilet seat cleaners hazard analysis and critical control points (HACCP) laundry services food safety modernization act (FSMA) restroom supplies custom floor mats flame resistant anti-fatigue mats wet mops continuous improvement family business sludge filter anti-static uniforms FreshSeat facility tour history customer satisfaction survey 20-year-club corporate apparel flu prevention g&k textile rental services association (TRSA) chicago tribune A21 WalkForFreedom image mats leasing facilities management services Sustainability soil scanning image apparel local and independent UHF chips air sanitizer kannegiesser 95th anniversary high visibility net promoter score super bristle mats automatic hand sanitizers Angel Tree soaker mats clean green certified garden city business center restroom cleaning supplies wipers coat angels logo mats lawndale business renaissance association (LBRA) shop towels executive management institute (EMI) community service arrow uniform national fire protection association (NFPA) laundryESP Innovation award shop towel rule logo apparel sorting system linen laundry bags succession planning ISO 9001:2015 illinois patriot education fund (IPEF) scraper mats unifirst invoicing

Archive