Roscoe Blog

Roscoe – Driven with Pride

Jim Buik - Friday, November 01, 2013

Roscoe is excited to unveil four brand new trucks in the next couple of weeks. The new trucks purchased from Currie Motors, a valued customer of this Chicago uniform company for over 10 years, are bigger, better and leaner. Not only do the trucks have added benefits for the Route Service Representative (RSR), but also for our customers and the environment.

The RSR will be safer on the road with a rear-view camera and an additional window on the passenger-side door for 360 degree viewing at all times. It will also reduce stress and the physical toll constantly lifting brings, with more narrow doors, an arm bar and the most modern lift gate equipped to fit various size docks.

The dimensions are larger in all aspects, which means more garments and products will fit, enhancing routes. Customer will be more satisfied with the condition their garments arrive in because of the enlarged space. Also, vents placed in the rear will keep uniforms and mats more fresh and in top condition.

Finally, in line with this uniform company's dedication to reducing our environmental impact, the trucks have an all gasoline engine, which is cleaner overall by providing better mileage.

Roscoe Take Pride with Four New Trucks


The trucks were outfitted this week by Daxam, Inc. at Roscoe’s facility. The design is also more clean and modern, keeping our orange, yellow and red colors. This uniform company's prideful lion is still the center of attention. The lion and Roscoe’s slogan “Take Pride” originated from a 2008 re-branding effort to convey the uniform company's approach to service and our competitive edge.

The lion is regal, symbolic of a company with great people who take pride in doing a good job for our customers, but also dominant and aggressive. Roscoe was the first industrial laundry in the nation to implement a wastewater pre-treatment system, and has worked internally and with suppliers to strengthen its conservation efforts – earning the Governor’s Pollution Prevention Award for solid waste reduction. The image is also one of dignity and respect, as is evident by the Chicago uniform company's mission statement:

Roscoe Take Pride


  • Proactive Account Management
  • Responsiveness to Customer Needs
  • Impeccable Cleanliness & Condition
  • Deliveries in Total & On Time
  • Efficient & Accurate Billing

Thanks to Daxam for helping us continue to show our PRIDE and for the great job done on the trucks.

You can “Take Pride” by enlisting one of the “greenest” launderers for you uniform, mat and linen needs. Be on the lookout for the new trucks!

Check out more photos here

Contact us to learn more about Roscoe: The Chicago Work Uniform Rental Company

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